challenge
Spotify has been losing touch with Gen-Z. We need to bring back active users under 25 y/o. 86% of users on Roblox are under 25.
We are partnering with Roblox, a gameable world 15 years in the making, to create a new pipeline for attracting young streamers.
opportunity
what is spotify island?
Roblox is a virtual universe known for bringing players together to engage in real time activities together.
A place with no limits or worldly realities
A place to super fan without judgement
An always-on destination to meet up with your favorite creators and other fans
The future of performance, artist commerce and global entertainment
