Challenge
AICP week basecamp is a debut 7-day event which served as a do-all gathering place for AICP Week guests as well as the home for several lively industry-related discussions, hosted by several luminaries in the industry. The challenge is to create a long motion graphics LED panel across the workshop space that brings out the lively and energetic mood where ideas fly.
Opportunity
Being a debut workshop allows me to create a brand new branding package for AICP Basecamp.
Solution
Through series of ideas through mindmap, I came down to the idea of individual professions coming together, connecting and exchanging at this event.
CONNECTION is the keyword here.
Using black dot, I separate them into geometric pieces - all different shapes but come together in the black dot.
Using motion to show things separating and coming together again as a different form. I show how small dots connecting together through lines. They separate to show connection, come together to show 3d.
I started off with a series of literal symbols, in this example, shaking hands are used to represent connection. Being too literal took the mystery and fun off the piece. As I developed, they evolved into simpler geometric shapes to enhance the playfulness and imagination.
Attention Grabber - Goes across all panels when a speaker gets on stage.